Thank you for using TheReels or visiting our website. We are committed to protecting the privacy of your data and this policy explains what we collect and how we use your personal information. This policy may be amended as we release new features, or when legal requirements arise. We encourage you to review this policy from time to time to stay informed of any changes that might affect you.
1. Purpose of this Privacy Policy
This privacy policy aims to inform you on how TheReels collects and processes your personal data through your use of the Application, website and our services, including any data you may provide through the Applications (for example, when you chat with us on our "support chat" function available through our website (https://www.thereels.ai/), create an account with us, purchase a service.
In order to completely understand how and why we are using your data, it is crucial that you read our privacy statement along with any other privacy or fair processing policies we may offer on particular occasions when we are collecting or processing personal data about you. This privacy statement is not meant to replace existing notices or privacy policies; rather, it is meant to augment them.
2. Definitions
When we say "TheReels", "we", or "us", we are referring to Eventila Technologies Pvt Ltd. TheReels provides users with tools to help them create and manage videos and more through the use of its web application, website hosting services and other tools and services (the "Services"). When we say "Users", we are referring to customers who are visiting our site or are using our Services.
3. What Information do we collect?
- Account Information: We require your email address, company name, and website in order to establish an account. We gather the data you willingly give us through your account in order to utilize the Services, including the names and email addresses of your clients. For customers who utilize our gallery's store features, we get the data they enter at the point of sale.
- Log data: Our servers will automatically record log data when you visit or use our website or services. This log data may comprise IP addresses, device and browser configurations, the date and time of access, browsing periods, and, if relevant, loading failures.
- Usage data: We may collect data on how you use the Services, such as managing videos, creation date and time, timestamps of communications you sent out via the account.
- Information from third party services: We might gather data via integrating with other services (like Lightroom), and all data gathered will comply with the services' authorization protocols.
- Additional information: We may collect additional information when you contact us for support, communicate with us via social media channels or contact us through third-party services.
4. How do we collect your information?
- Information you provided directly: When you sign up for an account or use the Services, you provide account and transaction related information through your account. These may include your profile information, Client's name, email and photos, your communication preferences. For Clients, these may include billing/shipping information provided when purchasing from a project.
- Information from your use of the site and Services: When you visit the website or use the Services, we collect information of your activity and usage from your interaction with the site. These may include your IP address, browser and device information, timestamps of your interactions on the site. This information is mainly collected automatically using cookies or other similar technology. You can read more about our Cookie Policy here.
- Information from other sources: We may collect information from other services such as third-party service providers, payment processors, or advertising services. These may include device and location information, limited information on your card used for payment, prior visits to our website, or whether you opened an email campaign.
- Information from third party services: Information may be gathered by us via other services you integrate with (like Lightroom); all information gathered will comply with the services' authorization protocols.
- Additional information: We may collect additional information when you contact us for support, communicate with us via social media channels or contact us through third-party services.
5. How do we use the information we collect?
- We use the information collected primarily to provide you with the Services you signed up for and to support our legitimate interests in operating our Services and business.
- To provide you with the services you signed up for: We'll utilize the data you gave us to help you create projects and websites, interact with your clients, process orders and payments, and deliver any other services you've asked for. Additionally, in order to deliver the services, this information must be shared with other service providers (e.g., sending a client an email). When we must exchange information, we take the necessary precautions to guarantee that only the information required is exchanged, that it is secure, and that its usage complies with this policy.
- To maintain and improve our services: We use the information collected to analyse our site performance and measure the usage of features.
- To verify your identity: When we need to authenticate your account to provide you support, or if concerns arise regarding identity theft. We use the information to verify your identity.
- To personalize your experience and advertise our services: We may use the information to conduct our advertising and marketing campaigns and referral program. You may opt out of certain ad targeting and retargeting services with the third-party advertising networks directly.
- To communicate with you about our services: We will send you emails about transactions on your account, technical notices, and feature announcements. You may change your notification settings in your account or contact us at any time.
- To provide you with support: When you contact us for help, we will use the information to assist you in your use of the Services.
- To meet legal requirements: We may need to use the information to comply with legal requests such as court orders, requests by public authorities, and any other other appropriate legal mechanisms.
6. How do we share the information we collect?
- Third-party Service Providers: We share your information with our third-party Service Providers who provide and support our Services. We will only share information that is necessary for the third-party to complete the service and require them to use the information in a manner that is consistent with this policy. Examples of Service Providers include hosting and content delivery services, customer support management services and payment processors.
- User's instruction: We will share and disclose the personal information only on your instruction, provided they are part of the functionality of the Services and they follow applicable law.
- Change in business: In the case of a merger, acquisition, financing, reorganization or sale, information collected may be shared on the basis that it is subject to standard confidentiality arrangements.
- To comply with the law: Information may be disclosed if it is deemed necessary to comply with the law and court order, to protect the rights of individuals and to fulfill law enforcement requirements.
- Marketing: We may share information with third-party advertising networks (such as Facebook and Instagram) in order to deliver relevant advertisements to you and to manage our communications with you. We do not use your content for this purpose.
7. How do we protect the information we collect?
TheReels manages personal data in accordance with industry norms. We use administrative and technical protections to prevent the loss, alteration, disclosure, and accidental or illegal destruction of personal data. To guard against unauthorized access and network vulnerabilities, we deploy firewalls and redundancy, among other security measures. Despite our precautions, we are unable to ensure the complete security of your personal data because there is no completely safe way to store and send data over the Internet.
8. Data Retention
For the duration of your account's existence or as required to deliver the Services to you, we will keep your information on file. We might also keep and utilize your information to enforce our agreements, settle disputes, stay in compliance with the law, and safeguard our interests and those of others. For a fair period of time following the cancellation of your paid membership or inactivity, we might keep your information on file in case you choose to reactivate your account. You may delete your Account in your account dashboard or by contact us at contact@thereels.ai in which case your information will be deleted. Anonymized information that is not identifiable to a person might be retained to help us improve our Services.
9. International Information Transfer
Your personal information may be processed, kept, or transferred outside of your country of residence in order to provide the Services to you. TheReels shall guarantee that the transfers are carried out in accordance with procedures that are acknowledged by the applicable data protection laws as offering a sufficient degree of security for data transfers. In particular, for EEA citizens, we will make sure the data transfer is carried out in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the Standard Contractual Clauses (EU Model Clauses).
10. Your Rights
You have the rights over your personal information. Subject to any exemptions provided by law, we take reasonable steps to allow you to access, correct, amend, delete, port, or limit the use of your personal information. You can usually manage your information simply by logging into your account and editing your information directly in the dashboard. If you cannot perform these actions yourself, you can contact us at contact@thereels.ai for assistance. Please note that we may ask you for proof of account ownership and/or identity before fulfilling your request.
If you are located in the European Economic Area (EEA), we will normally collect personal information from you only where, a) we have your consent to do so, b) where we need your personal information to fulfill a contract with you, or c) where the processing is in our legitimate interest in providing the services. In most cases, if you do not provide the requested information, we will not be able to provide the service to you.
If you are a User and wish to exercise these rights, please reach out to us at contact@thereels.ai. If you are a Client of a User and wish to exercise these rights, please contact the User you interacted with directly — we serve as a processor on their behalf and can only forward your request to them to allow them to respond.
11. Updates to the Privacy Policy and Your Obligation to Update Us
We regularly check our privacy policy. You can get historic versions (if any) by getting in touch with us.
It's critical that the personal information we have on you is up to date and accurate. If your personal information changes while you are doing business with us, kindly let us know.
12. Contact information
Grievance Officer – Mrs. Aditi Gupta reachable at contact@thereels.ai